YU STEPANEL is an independent sustainable jewellery brand that originates from London and celebrates a slower pace of living and wearing.  The jewellery labelled «Ю» is made to be worn: the brand is dedicated to the slow fashion movement, with all pieces conceived with attention to the structure, form and texture. YU STEPANEL jewellery is made by hand and to order which means no waste as in a big batch production, thus, hopefully promoting healthy shopping and consumption habits. The artisan method of production means the possibility of recycling waste metal as much as possible, as little chemicals as possible and lower energy usage. As a responsible brand, YU STEPANEL works toward creating most of its pieces from reclaimed materials. And by its setup, the brand supports the slow fashion movement and encourages its customers to buy less but better. Jewellery pieces labelled «Ю» are made to last: only noble materials are used.